Tradional Media vs Today's Consumer

Kevin Urie, the President of Social Media Club Seattle turned me onto this video. The message is so spot on about how most brands and traditional media publishers continue to flail in the dark hoping to land anything with their consumers. It's even more interesting to watch this video with the traditional media types and watch them squirm.......

Wake up people, we need to rethink how we package and monetize traditional media altogether. Unfortunately most traditional media companies have layers of traditional media people in power who for all the lip service truly don't have a clue about new media. The leader who is willing to step out from this haze will destroy and eventually own the competition. Hope you enjoy the parody and it invokes thought.