Has Hulu figured out the online video game?

The Economist had a great read the other day about Hulu's fight in the online video space. The take away points are simple but easy to understand. In the article, Hulu Who?, the author makes several key points:
1) UGC is hard for advertisers to wrap their minds around or even want to be part of. The video quality is often poor and content can be less than desirable. This makes it hard to monetize.
2) While Apple may have had a great model for music it does not work for video. User only watch video once or twice and are often stationary when consuming video. This means that browser based video players are winning.
3) Finally in the doldrums of today's economy Hulu's inventory is sold out. They are now trying to find ways to generate more content and page views. WOW what a problem to have!

What does this mean for radio you ask? Opportunity, as I have spelled out in my last two posts. Radio is getting better at delivering quality (not professional quality but somewhere between UGC and professional) video content to their users but we need to get good at selling it. How can Hulu be sold out yet hyper local radio websites are only selling 25-40% of its video content? The answer lies some where between education within the industry, evangelizing these assets to advertisers, and making an investment in better video platforms. I personally am excited about what the coming years hold for online video........