More "Reinvention"......

Last night I posted an article about Radio and Reinvention and how radio pays a ton of lip service to it. Today I read a blog, Radio: Here comes the future, ready or not, that only furthers the points I made last night that this is smoke not actual fire. Mark makes a great point about the lip service paid to digital on Wall Street but that actual attitude when it comes to Main Street.

While I'm not a fan of all his points in this article, I do think his point on lip service is a great one....... Are we truly ready as an industry?!? From my perspective, not even kind of, sad but true.